Motorway Advertising FAQs

Motorway advertising involves placing billboards or digital screens along major UK motorways like the M1, M6 and M25 to reach drivers and passengers with high-impact messages.

Motorway advertising typically refers to roadside billboards visible from the road, while MSA advertising refers to formats inside motorway service stations - including digital 6-sheets, static posters and washroom panels.

Prices vary by format, route and duration, but typical costs range from £1,200 to £3,500 for static billboards and £2,500 to £8,000+ for digital sites. We provide transparent quotes tailored to your needs.

Yes - we can target individual motorways, regions, or national coverage depending on your objectives. Popular routes include the M1, M6, M25, M4 and M40.

Absolutely. We work with both national brands and smaller businesses looking to target local areas, service routes, or regional audiences.

We offer digital 6-sheets (D6s), static posters, washroom panels, and forecourt totem screens across MSAs such as Moto, Welcome Break and Roadchef.

Most campaigns run in 2-week blocks, but longer durations often offer better value and stronger brand recall.

We recommend 2–3 weeks notice to plan and secure your desired sites. Some digital formats can go live faster depending on availability.

Yes - our team can advise on format selection, coverage strategy, and even recommend creative best practices to maximise impact.

Yes - we offer custom campaign packages and volume-based pricing for advertisers booking across multiple sites, regions or time periods.